Client: Carol Armitage and Publishers
Project: Australasian Launch of ‘The Power of Posture’ Publication
Media: Flash Animation and Audio
My Role: Designer and Animator
The Power of Posture is a publication devoted to the health and well being of women. The publishers wished to promote the book by means of a multimedia presentation, that would play in popular book shops throughout New Zealand and Australia. The relationship between our mind, body, soul and the natural elements of the earth was a common theme in the book.
The movie ran for ten minutes and was enhanced with ambient music. The creative direction was driven heavily on the philosophy and values of the content.
