Client: Bike New Zealand

Websites: www.ridestrong.org.nz    www.bikenz.org.nz

Agency: Datatorque

My Role: Design of both sites & build of RideStrong

There is little doubt that cycling is on a roll and for good reason. Cycling has enormous benefits for our health, our well-being, and for the planet. But for cycling to be successful, to go beyond a sport and become the cultural norm, it needs guidance. That’s the job and purpose of BikeNZ. They provide support, structure, development, guidance, governance and money to the sport of cycling. BikeNZ created a world first by bringing all forms of cycling – everyday (commuting), recreational and competitive – under one organisational structure. This year BikeNZ along with the creativity and expertise of Robertson Communications in Wellington began building the foundations for their new brand and the birth of RideStrong.

RideStrong is a brand new cycling community created to give New Zealander cyclist (like me) a much stronger voice that can be heard amongst the 3.8 million cars on the road, and that will enable everyone who shares the passion to come together and advocate for a fair share. The RideStrong social networking community website links like-minded cyclists via forums, blogs, and user groups. Wikis provide ever evolving information and knowledge and the media galleries showcase everything from individual photo albums to national event videos.