Client: Allsports Distribution
Website: www.allsports.co.nz
Agency: Digithink Interactive
My Role: Designer
Allsports are the official New Zealand distributor of the popular international brands Marmot, Pearl Izumi, Option and NFA. Their core business involves providing a large number of retailers throughout New Zealand with imported products, marketing strategies and campaign resources.
Allsports required a stronger online presence so as to promote their brands to the New Zealand customer as well as establishing an effective channel of communication between themselves and their loyal retail community.
The brief was to create three websites that would share the same content management system, information architecture and online shop…and yes, I found it could be done. This included the Allsports mini portal website, the Marmot website and finally the Pearl Izumi website.
It was important that all three sites appeared as a family, but at the same time they needed to promote their individual brands, people and unique products.
I took on the challenge and helped create a series of websites that both the client and our team were very proud of.
